The Customer Is Always Right Until They Aren't
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What You'll Learn In This Episode of The Sales Podcast...
- Runs Social Triggers
- 6 courses
- Software products including a SaaS
- Almost 20 people now
- No office space
- Why he prefers working from coffee shops
- Why we mistakenly think we have to compete on price
- How the race to the bottom hurts your growth
- How do you handle unhappy customers?
- Do people have a right to buy from you?
- Why you need to protect your team.
- How to de-escalate tough situations.
- “How do you deal with social media terrorists?”
- What to do when it’s your fault
- The three steps to stay in control of your online reputation.
- How to use public shaming to your benefit.
- How to leverage effective terms and conditions to minimize returns.
- What to do after the sale.
- The 3 stages to making the sale
- Why you need to anticipate the problems a new customer might have
- Why you shouldn’t worry about refunds
- How many new courses does Derek launch per year
- Is email dead?
- The future of engagement
- How to reach people when you’re new
- Why he killed a podcast with 30,000 downloads per episode
- How to balance FOMO and FOGD.
- "You can’t strike oil by digging 100..."
- Where you need to build first
- Where all of his revenue comes from
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