STRATEGIC ROADMAP 2026

Consolidation, Content, and Conversion

A strategic framework for streamlining technology, maximizing content reach, and building a powerful conversion engine for BJJ and Biz.

01 — PLATFORM STACK

Technology and Platform Consolidation

The strategy is to establish a central authority hub (the website) and use specialized tools for core functions (email and premium content). This reduces complexity while maximizing control and deliverability.

BJJandBiz.com

Authority Hub

Primary source of truth, SEO anchor, and content home base. Moving to a self-hosted solution provides control and reduces recurring costs.

Migrate

Berserkermail

Email Engine

Dedicated platform for high-deliverability email marketing, sequences, and the free newsletter. This is the primary sales tool.

Active

Learnistic

Premium App

Hosts all paid content (Inner Circle, 12 Weeks To Peak™) and freemium resources, providing a high-touch, branded mobile experience.

Active

Facebook Group

Top-of-Funnel

Primary free community and lead generation source for the funnel.

Active

LinkedIn

Targeted Outreach

Focus on LinkedIn Sales Navigator for direct, personalized outreach to ideal clients, rather than managing a group.

Focus

02 — CONTENT STRATEGY

Write Once, Distribute Everywhere

This is not overkill—it's an efficient, multi-channel strategy that uses each platform for its specific strength while centralizing authority on your website.

BJJandBiz.com
Full Article/Transcript

Canonical Source. Publish the full, long-form content first.

Full audio of the monologue is the podcast episode.

Medium
Cross-Post

Publish with canonical tag pointing back to BJJandBiz.com for discovery.

Substack
Teaser/Summary

Send summary with strong CTA to read full piece on BJJandBiz.com.

YouTube
Monologue Video

Host full video. Ed Latimore style: raw, direct, practical wisdom.

Podcasts
Audio-Only

Reduce to 2-3 episodes per month. Use monologue audio as core content.

2-3 times per month

X/Instagram
Micro-Content

Short, punchy quotes and video clips to drive traffic to newsletter.

The Monologue Strategy

Emulate Ed Latimore's approach: raw, direct-to-camera, street-wisdom style. 1-2 times per week. Full video on YouTube, audio extracted for podcast, short reels for Instagram/X to drive discovery.

RawDirectPractical Wisdom

03 — CONVERSION FUNNEL

From Discovery to Inner Circle

The funnel is designed to qualify leads through increasing levels of commitment, moving prospects from a free community to high-ticket accountability groups.

1

Discovery

Targeted Outreach (LinkedIn/Reddit/FB)

Identify ideal prospects (BJJ Black Belts in Biz).

FreeLinkedIn Navigator, Reddit/FB DMs
2

Lead Magnet

Free Email Newsletter

Capture contact information and build trust.

FreeBerserkermail
3

Community

Free Facebook Group

Build 'critical mass,' demonstrate value, foster peer connection.

FreeFacebook
4

Core Offer

Inner Circle

Establish recurring revenue and deep community commitment.

$100/mo or $1,000/yrLearnistic + Private FB Group
5

High-Ticket

12 Weeks To Peak™

High-impact, intensive accountability for maximum results.

$2,000Learnistic + Dedicated Calls
6

Ascension

Live 2.5 Day Events

Ultimate brand loyalty and immersive experience.

High-Ticket (TBD)In-Person

RECOMMENDED NEWSLETTER NAME

Submissions & Commissions

Insights for the Black Belt Entrepreneur

04 — WEBSITE STRATEGY

Website Overhaul Recommendations

The goal is to move from a "mediocre" HubSpot site to a high-authority, minimalist hub that focuses on content and conversion, similar to Practical Founders.

Simplify

Reduce navigation to 4-5 core links. Every click should have purpose.

Focus

Clear CTAs: Newsletter first, Inner Circle second. No distractions.

Authority

Canonical tags ensure your site is the definitive source for all content.