About Today's Guest DJ Waldow is the author of "A Rebel's Guide to Email Marketing" and is now the...
Andrea Fryrear
Agile Marketing Tips you'll learn today on The Sales Podcast...
- "Just be agile." Really?
- Rapid test and learn methodology
- Agile comes from software development
- We'd wait two years for a Windows update and we hated it
- Take baby steps
- Do minor releases and confirm you're on the right track
- Digital marketing enables these same principles
- Smaller businesses can leverage this as an advantage due to speed to market
When there is a good reason to change, then we change.”
- 4th Annual State of Agile Marketing Webinar
- Agility is not just speed or responsiveness
- How do you balance your planning with your action?
- When there is a good reason to change, then we change.
- What's the business case?
- Have the right horizons for planning.
- Managing work visually, Kanban
- Kanban and Scrum are "flavors" of Agile
- Kanban is a flow
- Scrum is made up of small "sprints"
- Structure sets you free
- Trello forces prioritization
- To-do, Doing, Done
Links Mentioned In The Sales Podcast
- Get her "Introduction To Agile Marketing" course
- Visit Agile Sherpas
- Order "Personal Kanban: Mapping Work | Navigating Life"