Do social media marketing right to make more B2B sales with LinkedIn Click here to download the...
Get discovered on YouTube and grow your sales
Click here to download the episode.
Video Marketing Tips you'll learn today on The Sales Podcast...
- 17 years at the Weather Network
- Position yourself as an authority with video
- Generate your own buzz
- Get more PR as an offshoot
- Build your digital footprint/presence
- "Daily Mail UK" found her and linked to her
- YouTube is a discovery platform
- Reverse engineer the Google/YouTube algorithm
- Go all-in on one core platform
- She shifted from Facebook to YouTube to be discovered by more people
- Facebook is good for nurturing existing customers (As Jay Baer mentioned many years ago)
Show up. Add value. Grow."
- Get a good, simple tripod for $30 to hold your smartphone
- Keep it simple
- "Uncover the Expert In You"
- Don't drive ads to content when you're new to this
- Build a proven model first
- Planning your content is good
- It takes experience to "News Jack" (See what TeeJ Mercer says about that)
- Don't let your perfectionism keep you from launching
- Quality of quantity
- Three years ago, she would've said, "two minutes or less"
- Now it's "am I showing up and adding value"
Links Mentioned In The Sales Podcast
- Follow Sheryl Plouffe on YouTube
- Follow Sheryl Plouffe on Facebook
Market like you mean it.
Now go sell something.