Implementation Checklist

Set up WordPress on Hostinger with a minimalist theme. Ensure all existing content is migrated.

Configure email sequences, set up the newsletter template, and test deliverability.

Upload initial content modules, set up payment integration, and create member onboarding flow.

Update group description, create welcome post, and set up membership questions.

Define ideal prospect criteria, create saved searches, and draft outreach templates.

Write the welcome sequence: Philosophy of Positional Control, 3-Minute Drill, Secret Society invitation.

Raw, direct-to-camera content on a BJJ-to-business principle. Keep it under 10 minutes.

Ensure all Medium articles point back to BJJandBiz.com as the canonical source.

Design a consistent format for Substack posts that drive traffic to the main site.

High-converting page with clear value proposition and simple opt-in form.

Outline benefits, testimonials, and clear pricing ($100/mo or $1,000/yr).

Define curriculum, accountability structure, and enrollment process for $2,000 cohorts.

Choose location, set date, create registration process, and promote to local BJJ community.

Home, Peer Groups, Podcast, Blog/Insights, Newsletter. Remove all unnecessary links.

High-quality photo that bridges BJJ and business. Clear value proposition above the fold.

Ensure flawless experience on all devices. Test on multiple screen sizes.