Honesty really is the best policy to make more sales Click here to download the episode.
Become an Unstoppable CEO With Steve Gordon
The "Sneaky" Way To Meet Your Ideal Prospects
Click here to download the episode.
Sales Tipsyou'll learn today onThe Sales Podcast...
- Who do you serve?
- Who are you trying to be a hero to?
- He helps "unstoppable CEOs"
- Entrepreneurs are usually great technicians
- Your #1 job as a business owner is...
- Get educated about marketing
- Don't allow yourself to get sold by the drive-by advertising schmuck
- Ask yourself, "what am I trying to sell here?
- How do you replicate that relationship-building model online?
- Don't abdicate your marketing
- What is your role in the business?
- Where do you add value in your business?
- Build your team around you to enhance your expertise.
- Own the relationships
- Strategies are great, but you must be able to execute.
- Podcasting works great for local businesses selling to other entrepreneurial businesses
Links Mentioned In The Sales Podcast
- Get his book on how to follow up, "The Exponential Network Strategy: A Simple, Authentic Method for Multiplying Your Business Network"
- Get Steve Gordon's book, "Unstoppable Referrals: 10x Referrals Half the Effort"
- Visit his Unstoppable CEO home on the web
- Order "The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It"